Tuesday, February 28, 2006

America's Reputation


There is an interesting poll among Economist.com readers in its special edition on what to expect in 2006. One of the findings is that 53% believe that America's reputation abroad will deteriorate this year. This is a sizeable change from October 2004 (pre-presidential election) when this question was asked and the figure stood at 44%. Clearly, America's brand health is on the decline.

Although I do not like to compare apples to oranges, I cannot avoid mentioning that President Bush's recent reputation ratings are equally low (around 33%). The link between President Bush's and America's reputation is not accidental. Just as CEO and company reputation is inextricably linked, the same goes for our president and America Inc.

I wonder how low these rankings will go over the next two years. I also wonder how these figures compare to other leaders and country reputations. Perhaps another new research idea.

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