A Living Annual Report
I know I am getting carried away with my idea of turning an annual report into a blog to be written by employees (see my entry for February 1st, Out of the Mouth of CEOs). But now I have a name for it -- The Living Annual Report.
Here's a new twist. During a conversation I had this afternoon with a gentleman who heads sustainability for a foreign bank, we got to talking about turning sustainability reports into blogs that are always "open." Imagine a sustainability report that is a blog where community residents, employees, NGOs, corporate citizens of the world, receivers of a company's largesse, laborers, academics, students, alumni, social investors, etc. could comment and respond on the company's record. Both an exciting and frightening idea.
Reputation would be utterly transparent. Had to share it now that I found a name.