Thursday, March 30, 2006

Blogging in Europe


A UPS survey surveyed nearly 1500 business leaders from Europe's top 15,000 companies by revenue and found that 37% were not aware of blogs. An even larger 42% had heard of them but had not read them. Only 11% of top European execs read blogs and as expected only 2% write them. By country, here is how it shakes out:

Not aware of blogs
Germany -- 57%
Netherlands -- 56%
Belgium -- 48%
Spain -- 37%
Italy -- 32%
UK -- 31%
France -- 16%

Germany and the Netherlands were the least knowledgeable about blogs.

Although blogging has spread like wildfire in the US among business executives and businesses are rapidly monitoring the Internet to see what bloggers are saying about them, European business people have not caught the blogging fever. Maybe that is a good thing. Sometimes we have to stop ourselves in the U.S. from thinking that the entire world is staying up at night blogging or rssing or podcasting.

There is hope. The UPS Europe Business Monitor does hint that change is on the horizon. In 1999, 11% of business executives used online sources (including blogs)as their primary source of information on business issues. In 2005, online usage shot to 25%. Now that's progress.

15 Comments:

Anonymous Tina Lang-Stuart said...

Thanks for the statistics. The blogging craze will move to Europe - as many other communications movements have. If you look at the recent European Blog Survey, you'll notice that there is a lot more theoretical analysis going on. This is the more European way of trying to explain this new phenomenon. But we shouldn't be fooled: the infection is spreading over the ocean (and it's not just Europe catching on fire).

10:15 AM  
Blogger lgr said...

Tina, thanks for your post. I downloaded the European Survey on Weblogs and it holds some interesting information. Thanks for alerting me to it. I appreciate. Best, lgr

4:13 PM  
Anonymous Tina Lang-Stuart said...

My pleasure lgr. Elizabeth Albright in the UK and Allan Jenkins in Denmark have published posts on it. Most interesting, however, are the real-life examples as blogging is still a fairly new communications medium and tool.

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