Thursday, March 02, 2006

Corporate Reputation Drivers

"REPUTATION is a hot topic in executive suites, largely because the overall
reputation of business is so poor. Two weeks ago, the Business Council, a
group that includes chief executives of many of the largest companies in
the U.S., devoted a day to the topic at its retreat in Boca Raton, Fla.
Some executives expressed surprise that the negative effects of corporate
scandals have lingered for so long. Others felt victimized by a hostile
press. But all seemed to agree that reputation has become increasingly
important to their businesses." So wrote Alan Murray in yesterday's Wall Street Journal , "How Microsoft Rebooted Its Reputation." Our new CEO Mark Penn was mentioned in the article and also spoke at the Business Council that Murray refers to.

Reputation is indeed more important and not just because confidence in business is low. It is important because the intangible factors of business (talent, brand strength, patents, knowledge, technology, leadership, etc.) are rapidly replacing the tangible factors (real estate, machinery, inventory, etc.). Why does everyone forget that one of the reasons reputation is increasingly important is attracting and retaining the best talent?

Our latest research among global business influentials asked what drives company reputation. Below are the top five drivers. I am always fascinated by how these drivers change with the times.

Has high quality products and services (1)
Communicates effectively externally (2)
Has high quality management (3)
Focuses on serving customers (4)
Is honest with stakeholders (5)

Not entirely surprising to me, effective external communications rises to the number two slot. Transparency, honesty and accessibility are required for companies to build and maintain good reputations today. Communicating with the expanding universe of many stakeholders -- from bloggers to NGOs to alumni to regulators to online journalists to engineers to MBAs to academics to labor unions to hedge fund managers to institutional investors to boards (to name just a few)-- is not for the faint of heart.


Anonymous Anonymous said...

I found this site using [url=][/url] And i want to thank you for your work. You have done really very good site. Great work, great site! Thank you!

Sorry for offtopic

2:18 AM  
Anonymous Anonymous said...

Who knows where to download XRumer 5.0 Palladium?
Help, please. All recommend this program to effectively advertise on the Internet, this is the best program!

11:02 AM  
Anonymous Anonymous said...

Buy cialis Generic lopid Visa/Mastercard/Amex/eCheck allegra 25mg hair loss cream World delivery aleve 10mg nexium

5:20 PM  
Anonymous Anonymous said...

clomid quads | clomid buy no prescription - buy clomid online no prescription usa, clomid day 5 9 when ovulate

11:31 AM  
Anonymous Anonymous said...

clomid due date calculator | buying clomid online uk - clomid 50, when did you ovulate on clomid 3-7

7:36 AM  
Anonymous Anonymous said...

Helo ! Forex - Работа на дому чашкой чая получать удовольствие от работы получать деньги, достаточно зарегистрироваться forex [url=]forex[/url]

6:33 AM  
Anonymous Anonymous said...

clomid twins stories | - clomid pills online, clomid information

4:58 AM  
Anonymous Anonymous said...

clomid iui | [url=]clomid tablets side effects[/url] - buy cheap clomid online, ncoy clomid vs nolva

4:11 PM  
Anonymous Anonymous said...

iui clomid success | - buy clomid online, what days to take clomid

4:59 AM  
Anonymous Anonymous said...

clomid ovulation symptoms | buy clomid without prescription - clomid 150mg, nolva or clomid for pct

4:09 PM  
Anonymous Anonymous said...

clomid dose | [url=]clomid buy uk[/url] - how much does clomid cost, susp clomid late period negative pregnancy test

5:14 AM  
Anonymous Anonymous said...

Find out as much as possible about each company you get to
quote because that will help you to decide whether they are
right for your particular. On each landing the post is carved with various figures reflecting the interests of the owner, including St John the Baptist, St Catherine, St
Clement, an unknown bishop and an unidentified French king.
For people that are hungering for a quality social life replete
with theatre, museums, and music, living in the heart of London residential,
whether it be East London's edgy designs, or North London's
punk scene, is well worth looking into.

my web page - corporate team building los angeles

4:59 PM  

Post a Comment

Links to this post:

Create a Link

<< Home