Monday, March 27, 2006

Falling Asleep at the Wheel

Crises start as ripples and eventually turn to tidal waves. It is the "near misses" that accumulate and nearly kill a company's reputation. Another good way of describing the incremental missteps that can do harm comes from a German shareholder talking about the quality problems at Mercedes: “You don’t break a car company over night. You really need to fall asleep at the wheel.” The statement appeared in the Financial Times (4 March 2005) article by James Mackintosh and Richard Milne, “The Ultimate Way of How Someone is Judged Is Not only By the Bottom Line."

Thought it was worth sharing.


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