Thursday, May 11, 2006

Google Trends

Google Trends was launched today. I thought I would try it and typed in "reputation." I am not sure what I learned from looking at the chart. The "reputation" trend is most prominent in New York followed by Chicago. Not surprising. Then I typed in Ford and General Motors. Ford had many more trend mentions (if that is what it is called) than General Motors. The most common mentions were in Detroit. Not surprising. My sense is that there is as much coverage of General Motors as Ford which makes me suspicious of what the chart reflects. I will have to go back and figure out how to make better use of the new service. Sounded like a good idea.

Also tried CEO Reputation but a chart was not possible because the volume was too low. Again surprising.

Sounded like a good idea.

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